1. Introduction

SUN FOOD INTERNATIONAL CO LTD ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Place an order
• Subscribe to our newsletter
• Contact us via phone, email, or contact forms
• Participate in surveys or promotions

This information may include:

• Name and business name
• Delivery and billing addresses
• Email address
• Phone number
• Payment information
• Business license information (for trade customers)
• Age verification information

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Pages viewed and time spent on pages
• Referring website addresses
• Cookie data

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about orders, delivery, and customer service
• Verify age for alcohol sales (legal requirement)
• Send you marketing communications (with your consent)
• Improve our website and customer experience
• Detect and prevent fraud
• Comply with legal obligations
• Maintain business records and accounts

4. Sharing Your Information

We may share your information with:

• Service Providers: Third parties who perform services on our behalf (e.g., payment processors, delivery services, IT support)
• Business Partners: Suppliers and manufacturers for warranty or product information purposes
• Legal Authorities: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, sale, or acquisition of our business

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device.

We use cookies for:

• Essential website functionality
• Remembering your preferences and settings
• Analyzing website traffic and usage
• Personalizing content and advertisements

You can control cookies through your browser settings. Please see our Cookie Policy for more information.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

For business customers, we typically retain account and transaction data for at least 6 years for tax and accounting purposes.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (subject to legal requirements)
• Right to Restriction: Request limitation of processing
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us using the details provided below.

9. Marketing Communications

With your consent, we may send you marketing emails about our products, special offers, and news. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Children's Privacy

Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

SUN FOOD INTERNATIONAL CO LTD

Address: 6 Fresh Wharf Rd, Barking IG11 7UZ, UK

Phone: 0330 122 0600

Email: info@sunfoodint.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.